Montague Clinic
Qualify, score & get leads, sees 10x growth in its eCommerce venture
Goes without saying that the need for PCR tests and a fast reporting system was predominant during the Pandemic. In the same quest, Montague Clinic needed to step in and expand its medical e-commerce system to facilitate aid to as many people as possible, with COVID tests and reducing the strain on the NHS by providing a fast seamless private Covid testing service
50%
jump in the purchase of PCR kits
30x
boost in web traffic
2x
growth in revenue
“King Orange helped us to create a full proof reporting system that allowed us to accurately manage bookings and dispatch seamlessly. As a result of this, we were able to make Covid testing for travel stress free for our clients and ultimately kept people safe.”
The Challenge
It all started with Montague Clinic getting a lot of queries around travel COVID tests - people who needed to commute in and out of the UK for work and personal reasons. Montague Clinic was fully equipped to conduct Covid tests in their on-ground clinics locally, however, there was a pressing need to cater to audiences online - those who could not step out due to the unprecedented Pandemic.
To handle the swarm of people that needed to get all kinds of COVID related reports - fit-to-fly antigen test, day 2 and day 8 tests, Montague Clinic accorded the need of an agile digital space.
Since rigorous testing was the need of the hour it was critical to find a quick solution to the problem. Hence, it was time to take help from technology and offer their services digitally.
How King Orange Helped
King Orange helped Montague Clinic set up a streamlined online test purchase capability at lightning speed. The process was structured and the flow clutter-less, which helped people make quick purchases and focus on what was important. During the Pandemic, this digital travel test purchase system saw an overload of traffic every day with new requests, orders and queries.
As travel restrictions and rules changed, and people chose to travel in and out of the UK, very soon Montague’s online service became the go-to destination for anybody wishing a fast covid test and faster results.
“We knew how critical this project was and how little time we had to execute it. So we focussed more on the steady, glitch-less functioning of the website for easy navigation. That I believe helped us deliver value in such a short amount of time.”
Through setting up this online service with the help of King Orange, Montague Clinic successfully played its part in helping people stay safe whilst travelling during the Pandemic while also maintaining a steady growth in revenue.
Montague Clinic launched its digital PCR test facility during the lockdown and saw significant growth in a very short span of time
During the Pandemic, Montague managed to help thousands of people get Covid travel tests at home
Due to this, Montague also helped reduce a significant resource load on their local clinics by making less critical patients or those in a hurry, test at home
A crisp, highly intuitive website helped them achieve 30x growth in organic traffic on the website.
